Leaders in Email Compliance and Suppression List Management
The CAN-SPAM Act mandates that email marketers are responsible for honoring opt-out requests in accordance with the law. Therefore, advertisers that employ third-party mailers to send their commercial email messages must be able to manage unsubscribe requirements across all channels. Each CAN-SPAM violation is subject to hefty fines.
For many advertisers, an in-house compliance solution can introduce several problems, while the lack of a proper compliance solution can cost the company and brand far more.
Problems with in-house compliance solutions:
- Multiple security and legal risks
- Significant development and management costs
- Logistical complexity
Why do marketers use UnsubCentral?
UnsubCentral helps Fortune 1000 companies and leading Internet businesses comply with the CAN-SPAM Act and data privacy requirements in order to protect their reputation, prevent lawsuits and maximize email deliverability.
UnsubCentral offers many benefits:
- Protection from CAN-SPAM abuse with unparalleled security, tracking, and monitoring
- Easy management of suppression lists across multiple commercial email channels
- Hosted unsubscribe pages that add opt-outs to your suppression list in real-time
- Scrubbing capabilities that enable opt-outs to be removed from mailing lists without needing to share suppression lists
- Distribution of suppression files as plain-text, MD5 encrypted, or for list scrubbing
- Detailed audit trails of ALL suppression list activity
- Seamless integration with the industry's top ESPs, affiliate networks and third-party mailers
- Total control over who can access suppression files
