Strategic & Analytic Services
Effective Strategy Breeds Winning Results
Your campaigns are in good hands. Datran Media's strategic and analytic services is a cross-functional group comprised of experts in customer relationship management, campaign strategy, deliverability, Web usability, acquisition and statistical analysis.
We work closely with our clients to analyze existing messaging programs, optimizing them to meet specific business goals and develop new communication streams to drive customer lifetime value and drive incremental revenue.
- Test plan development & analysis/program optimization
- List growth/acquisition strategies
- Segmentation analysis & development
- New message stream development
- Transactional messaging plans
- Data monetization strategies
- Social media marketing strategies
- CRM program development & optimization
- Landing page development & order path optimization
- Actionable reporting/program reviews - weekly/monthly/quarterly
As recognized thought leaders in the digital marketing space, Datran Media's strategic and analytic team is able to partner with clients to produce award-winning campaigns and deliver extremely near-term ROI on projects that may have otherwise required significant internal resources.
