Deliverability Services
Ensuring Your Reach to the Inbox
StormPost's team of highly skilled, industry-leading consultants provides best-in-class support to clients from a wide email sending perspective. We believe delivery is the cornerstone to any successful email program, but it is often overlooked at the expense of other components in the email process. This is primarily due to the technical and dynamic landscape of how email receivers interact with senders.
We break our services into three genres, working with the client every step of the way to deliver custom, tailored and effective action plans. Here's how we can help your email program reach success:
Advisory
You will have direct access to a dedicated deliverability consultant, either remotely or onsite, on a predetermined schedule that's best for you. We provide advice and strategy around the following:
- ISP relations
- Sender best practices
- Email creative content rendering
- CAN-SPAM and other regulatory compliance
- Industry shifts and next steps
Technology
The deliverability consulting team is well versed in the technological requirements around achieving better delivery and can speak to what network and infrastructure practices should be adopted, such as:
- Whitelisting setup and maintenance
- Feedback loop setup and maintenance
- Spam scoring heuristics
- Optimal mail sending settings
- Email authentication implementation/compliancy
- Email accreditation implementation/compliancy
- Mail stream segregation
Analysis
Deliverability data will be massaged and manipulated to give you the best visibility into what your email program state is and what metrics can be monitored for continued delivery improvement, including:
- Delivery audits
- Inbox delivery monitoring
- Bounce code analysis
- Recipient email complaint interpreting
- Historical delivery tracking
The deliverability consulting team has a proven track record with everyone from Fortune 500 companies to small and medium businesses.
