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2010: The Year of Engagement?

FEATURE SPOTLIGHT

Every day, the path to your customer's inbox gets more and more narrow. ISPs are not only looking at your reputation, mailing history and content before deciding to deliver to the inbox or the bulk folder, they now want your recipients to actually engage with your messages. Engagement in its simplest form means that when an email arrives in an inbox, it is actually opened and clicked. That's why engagement will be the single most important buzzword you hear in email marketing this year.



RESULTS

4th Annual Survey Results

On the heels of one of the toughest years ever for the digital industry, marketers are expecting improved ad revenues behind the strengths of top performing channels like email and search. The results of Datran Media's 4th annual marketing and media survey reveal key drivers of the online marketing industry.

See the Results >

MEET US

Come Meet Us:
Email Insider Summit

April 18-21, 2010
Captiva Island, Florida

StormPost is a proud sponsor of this event.

Schedule a Meeting >

SUCCESS

PGATour.com Scores
Hole in One with Video

Looking to liven up the inbox for millions of avid golf fans, PGATOUR.com leveraged Datran Media to deliver emails with live streaming email embedded within the message. This video not only helped increase click-through rates by 20 percent, it was awarded DPAC's best email marketing campaign of 2009.

View Case Study >
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