Web Analytics
Leverage Intelligent Data for Optimal Delivery
Everything your customers do online can be used to deepen your communication with them in the future. But only a comprehensive level of insight will help you target customers based on their behavior to deliver the right message to the right customer at the right time.
By combining data from Omniture and Coremetrics with StormPost's advanced segmenting capabilities, marketers can define automated campaigns based on purchase, abandoned shopping cart and browsing behavior. Benefits include:
- Pre-built segments
- Automated
- Seamless ESP integration
- Flexible
- Ability to target any
segment or behavior
- Add product offers
- Easy to optimize
- User profile building
- Integrated marketing analytics tracking and reporting
StormPost is the only platform that leverages Coremetrics and Omniture behavioral data to trigger personalized offers and deliver them to the Facebook inbox, as well as regular email inboxes .StormPost pulls this data to identify specific audience segments. That, coupled with Datran Media's targeted ad serving and StormPost's social media integration with Facebook, enables marketers to deliver personalized and relevant online messaging through the most relevant channel.
With Web analytics integration you can:
- Segment most recent shoppers to send details on the latest product additions of interest to them.
- Make exclusive offers to highest value customers.
- Send automated, individualized up-sell offers based on cart abandonments.
