Video
Bring Email to Life with Video
Marketers are finding that using video can help deliver their messages to audiences more effectively. Results show using video has a positive impact on click-through rate, conversion rate and overall CPM.
StormPost can integrate live-streaming video in the body of your email to increase engagement.
StormPost Scores Hole in One with Video in Email
PGATOUR.COM discovered its fans favored video emails over the static email message. Initial campaign results revealed that emails with video received a 34 percent click-through rate versus a 14 percent click-through rate for the emails without embedded streaming video. PGATOUR.COM now plans to integrate additional KPI metrics into the measurement plan it employs as it embeds video into more of its fan-focused campaigns.
This email campaign was awarded DPAC's 2009's Best Email Marketing Campaign. Click here to learn more.
