Inventory Management
Transform Inbox Inventory into Incremental Profits
With more and more advertisers leveraging email as an advertising channel, your email inventory is more valuable than ever. Unfortunately, this same inventory often goes unsold. Now there is a way to ensure you are receiving maximum revenue for your valuable advertising space.
Transform Your Email Center into a Profit Center
StormPost, the only ESP with an Inventory Management feature, creates an unlimited profit potential by providing a way for sales to quantify and monetize all available inbox inventory so your remnant space never goes to waste.
StormPost's Inventory Management solution provides email list owners with a way to quantify their total amount of email inventory, sold and available. "Inventory" can be defined by the list owner and may include total number of email addresses as well as the frequency of "sends" to each email address over a period of time. Inventory Management will also provide the ability to run queries, do selects and report on "counts" on any data field, including demographics and psychographics.
Inventory Management will help marketers outperform unique challenges in email marketing including:
- Query optimization
- CAN-SPAM suppression
- Business-rule frequency caps
- Preference management
Simple to Use. Easy to Succeed.
Inventory Management traditionally requires meticulous, timely work. StormPost streamlines the entire process. Everything is automated!
- Optimize to maximize revenue
- Profit from remnant inventory
- Unlock your sales team's potential to sell targeted, higher eCPM ad buys
- Saves time for sales team to focus on selling
- Fully integrated into StormPost
- Sales logs in, views available inventory, runs target selects, reserves inventory
- Campaign managers view booked inventory and easily jumps into pre-filled mailing
- User role for salesperson restricts access appropriately
