Dynamic Content
Beyond Relevance
Relevance is more than reaching the right customer at the right time; it's about building customer relationships across every stage of the lifetime sales cycle. Datran Media's StormPost brings an unparalleled level of intelligence to the email channel so you can engage customers wisely.
Send Personalized and Targeted Email Content
Inbox competition is at an all time high, making the relevancy of your content imperative to driving clicks and conversions. StormPost's Dynamic Content Template allows you to create conditional content using similar drop-down box conditional statements, personalizing the entire message or individual content areas.
Create Conditional Content and Branding with Ease
Template Navigation enables ease-of-use and configurable options, such as ad placement, number of vertical sections within the body and other branding options.
Customize Your Template with Your Business Logic
Your business may find it beneficial to lock down the available inputs and design the template based on your unique business requirements.
One StormPost client achieved the following benefits by utilizing a customized template:
- Thirty (30) newsletter HTML templates dynamically generated 90% of their HTML based on specific business rules (e.g. selected list, brand and category) and automatically inserted their Web analytic tags within URLs.
- The client's Campaign Management Team had the ability to navigate the template to insert unique content per message.
- Template customization removed the need for externally developed HTML code.
- The client's Campaign Management Team saved more than 20 hours a week in campaign set-up and execution upon customization of the templates.
Other benefits:
- Streamlined editorial-to-campaign execution
- Support for local and external content
- Flexible and custom-defined templates
