Customer Winback
Wake Up Dormant Customers
Did you know acquiring a new customer can cost six to seven times more than retaining an existing one?* Do you have visibility into your own acquisition costs?
The Email Winback Dilemma
Anyone can test winback campaign creative and strategy, but part of the biggest challenge with winback programs is customer fatigue and decremented brand perception . Unique to email, this can very quickly result in increased complaint rates, higher bounce rates and ultimately risks your sender reputation and ability to deliver other message streams. StormPost's proprietary targeting technology and winback process addresses the "Email Winback Dilemma," and does so in an automated fashion. Including:
- Real-time throttling
- Automated network intelligence targeting
- Recipient level offer pool selection
- Recipient send time optimization
Breathe New Life into Your Database
Just because your dormant file has been unresponsive to your offers doesn't mean they aren't making purchases elsewhere. With over 175 million names in our database, StormPost leverages Datran Media's unparalleled insight into what your customers are doing online. We match your list of dormant names against our database and identify strategic methods to revive your customer relationships based on behavioral responses, such as when they open, what kind of offers they usually respond to and other distinctive activation points to generate a winback.
On average, we have seen a 12% reactivation rate for our clients' dormant databases across a wide array of verticals including travel, retail and finance.
Stop Paying to Reach Inactive Customers—Pay Only for Responders!
Unlike other retention programs, StormPost's Winback program offers a predictable pricing model that will drive sales from non-responsive members of your email subscriber file—on a CPA basis. Based on the size of your dormant file, we'll setup a flat fee so there are no surprises, and you'll never exceed your budget.
Reactivate Your Performance
StormPost's Winback program offers numerous benefits and will also help augment your seasonal marketing initiatives.
- Creates incremental revenue opportunities while reducing mail costs
- Dedicated account team offers strategic recommendations
- Full creative support
- Does not require you to change ESPs
- Does not require deployment minimums
- Experienced creative and strategic team works with your staff to craft and test offers
Click here to view the Winback process through the eyes of your customer.
* Frederick Reichheld of Bain & Company
