Audience Measurement
Get to Know Your Email Audience
StormPost is the first email marketing platform that leverages cutting-edge audience measurement data to help you identify and define your ideal customers based on household-level demographic, behavioral and geographic information.
Leveraging offline data verified down to the household level, StormPost offers comprehensive reporting about the actual audience engaging with your email campaigns so you can optimize future email messages based on relevancy.
StormPost's audience universe is integrated with 100+ million demographic profiles, verified by multiple offline third-party sources and combined with proprietary transaction-based behavior intelligence.
With access to the most robust reporting solution on the market, StormPost provides marketers with the following benefits, without risking registration attrition:
- Reach identification
- Improved content relevance
- Acquisition programs
- Enhanced targeting
Subscription management, campaign personalization tools, targeted messaging options and actionable, real-time reports make it easy to communicate with customers in real time based on attributes, interests and behavior to maximize brand lift, customer loyalty and acquisition.
