Social Buying Meets Social Awareness
Social Buying, or social commerce, is the new phenomenon that merges the digital power of social media with e-commerce. Datran Media is taking this trend one step further, incorporating a charitable aspect that lets consumers feel good about shopping.
Friends and Family Circle is a social buying Web site for individual consumers to take advantage of flash sales from national brands with a one-day/one-deal only voucher, and to further their purchases with a group donating aspect through the charity giving program established by Friends and Family Circle.
How is Friends and Family Circle different from other social buying sites?
- 80% reach of the American consumer through email, search, mobile and social media
- Flexible fee schedule in order to drive the most revenue for participation in the program.
- National brands maximize consumer participation and engagement
- Rich audience analytics on the customers who purchased
- 1% of gross proceeds are donated to selected charity
