With over 700 million individuals on Facebook, millions of business professionals "Linking In" each day and millions more engaging with one another while they "fan" and "pan" brands across a myriad of niche social content sites, it's no surprise that leading brands are advertising heavily across social media.
Challenge
Brands advertising on Facebook and other social media networks share common challenges:
- "Are our social media campaigns reaching our target audiences and driving the intended results?"
- "Is there anything that can be done to increase results?"
- "How can we extend our target audience reach beyond Facebook?"
- "What is our social media ROI in comparison with ROI for other channels?"
Solution
With access to Datran Media's full-service Facebook advertising solution and services, advertisers now have the ability to:
- Activate audience intelligence to scale audience reach in context.
- Focus on results while our solution does the campaign heavy lifting.
- Transform actionable insights into business results.
Activate Audience Intelligence to Scale Audience Reach in Context
Datran Media's award-winning Aperture audience measurement and targeting platform is the only solution in the marketplace that allows Facebook advertisers to determine which consumer audience segments are most likely to respond on the network as well as the cost relative to other digital media channels. Aperture's household-level audience measurement is verified by leading third-party data bureaus, allowing advertisers to see:
- Which audience members engaged with their apps.
- Who clicked on advertisements.
- Who is converting.
- The value of audience members.
- Where to locate more target audience members.
This audience intelligence allows advertisers to reach target audiences at scale, in context and deeper into the social spectrum as well as across channels.
Focus on Results While Our Solution Does the Campaign Heavy Lifting
Facebook advertisers are able to focus on business results versus the complex mechanics behind effective, multi-variant campaign success through access to Datran Media's integrated analytics, solutions and services.
- Generate the best results while executing hundreds of variations of Facebook advertising campaigns based on winning test results.
- Maximize ROI through access to real-time-bidding (RTB).
- Ensure results align with multi-channel media goals based on rich, relevant reporting.
Transform Actionable Insights Into Business Results
Datran Media's world-class professional services team ensures Facebook advertisers have what they need to realize immediate goals and transform new insights into better future results.
Expertise
- Advertising and media strategy
- Creative strategy and development
- Content development
- Technology development, implementation and integration
