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PERFORMANCE-BASED EMAIL MARKETING
Attract. Transact.
Datran Media is an industry leader in CAN-SPAM compliant, database driven email marketing solutions. Whether a client is looking to build a brand, acquire customers, build loyalty or retain existing customers, Datran Media is uniquely positioned to deliver unmatched performance.
Cost Per Action
Datran Media has access to more than 100 million unique consumer records. This unparalleled reach allows us to deliver consistent, predictable customer acquisition volume for our clients. Datran Media’s event-based marketing systems leverage demographic, psychographic and contextual data to increase relevance and drive consumer value.
By working within our clients’ target Cost-Per-Action allowable, we help partners achieve ROI on every campaign. Metrics include:
  • Cost Per Acquisition
  • Cost Per Lead
  • Cost Per Sale
  • Revenue Share
  • Cost Per Click
  • Cost Per Thousand
Event-Based Messaging
Virtually every action a consumer takes online is a triggerable event. Registrations, purchases, offer responses and other types of message interactions are the basis for highly targeted, relevance-driven campaigns. Multi-channel marketing curriculums are developed to take advantage of hundreds of event types and are delivered with precision, based on the unique set of customer data.
Datran Media helps clients maximize their CRM programs by providing a variety of full-circle performance-based marketing solutions, including:
  • Customer Retention.
  • Loyalty Programs.
  • Customer Communications Campaigns.
No matter what your online marketing needs are, Datran Media eliminates the risks by leveraging a performance-based marketing model that ensures success for your business.
Email marketing lifts brand awareness by 58.4% and purchase intent by 66.1%.
– Ad Effectiveness Study, Insight Express & Datran Media, 11/05
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