Direct marketers are facing greater challenges than ever before. Postal rates are up. Paper costs are up. At the same time, response rates are down. With database universes shrinking at an alarming rate, direct marketers need to leverage superior targeting data to drive maximum revenue and response.
Traditional compiled files are modeled purely on demographic attributes and offer limited insight into who is active and in the market for specific products or services. Datran Media brings an unparalleled level of customer intelligence to traditional direct marketing with hotlines featuring online direct response behavior, helping you identify your perfect customer for targeted acquisition so you remain relevant in their mailbox.
Better Targeting for Superior Results
Datran Media has captured direct response behaviors on over 50 million unique consumers with deliverable postal addresses and phone numbers. Through extensive online targeting capabilities based on previous transactions, our offline list rentals can reach the most relevant consumer segments by date of birth, income, gender, geography, RFM behaviors, and more than 25 additional data elements.
Every record in the Datran Master File has provided permission to receive third party marketing offers via direct mail and phone channels.
The Freshest Direct Response Hotlines in the Industry!
Datran Media's Hotline Master File contains premium quality data updated nightly to ensure the freshest data possible. Datran Media performs extensive data hygiene NIGHTLY against the US Postal Service Deliverability Database—Delivery Point Validation and CASS Validation—to ensure the accuracy and deliverability of every record. Every phone number is regularly suppressed against the National Do Not Call Registry.
