Mobile Advertising
The world is mobile. Your consumers are mobile. Your brand must be too. But what does that mean for media buyers and brand marketers?
Media Buyers Can Now Reach and Engage Ideal Mobile Audiences at Scale and in Context
For media buyers, reaching and engaging ideal segments of a brand's mobile target audience with rich, relevant content at the prime moment is a top goal. The challenges are:
- effective execution at an efficient price.
- reaching the right audience at scale and in context with full transparency.
- results.
- correct attribution of campaign results to business ROI.
- transforming new insights into business results.
Datran Media's full-service mobile media solutions and services enable media buyers to:
- define and execute a successful campaign strategy that aligns with cross-channel ROI goals and requirements.
- enhance the consumer experience.
- fully optimize campaigns.
- activate audience intelligence to scale reach in context.
- focus on results while our solution does the campaign heavy lifting.
- transform actionable insights into business results.
REACH
- 64 million monthly unique impressions
- 900 million premium display impressions
- 8 billion performance impressions
EASE
- HTML5 ad capabilities
- Access to multiple publishers and premium networks
- Mobile-optimized site creation
- Full tracking report by device and carrier
- Comprehensive SMS and display campaigns tailored for each business objective
- All creative elements developed internally
QUALITY
- More carrier portals than any other network
- Carrier supplied subscriber data
- Publisher supplied user declared data
- Access to premium sites and apps through our strategic mobile partnerships
CHOICE
- Site specific
- Content and audience based Channels
- Banner ads, rich media and video
- Banners via CPM & CPC
- Branded SMS campaigns
- Full transparency
