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On December 4, Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, will team up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.
Sign up now to access the experts, case studies and demonstrations you need to achieve the best results from your multi-channel marketing mix. This educational webinar will provide all participants with an opportunity to experience Datran Media's recently released Exchange Online and Inventory Management solutions, in use by companies including IAC/Interactive Corporation, Microsoft, Avenue A/Razorfish and Ogilvy.
- How to transform your understanding of your email audience and reach
- How to transform your email newsletters and other retention campaigns into revenue drivers – in new ways you may not have imagined
- The right way to convert consumers based on relevant demographics and psychographics
- The cost/benefits of performance and impression-based pricing models
- The role of email as both a brand awareness and acquisition channel
- How online exchanges and inventory management will change the way you buy, sell and maximize the performance of your multi-channel marketing programs
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