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PREMIUM LIST MANAGEMENT
Generate Incremental Revenue from Your Customer List
Marketing veterans know how much revenue can be generated through up-sell/cross-sell and remarketing efforts such as online list management and database marketing; selectively marketing 3rd party offers to a company’s customer database. In many cases, millions of dollars a year in incremental profits can be generated at no cost and very little effort from the list owner. But how does this fit in to a Marketer’s overall strategy?
The Datran Media Perpetual Revenue Cycle™
Datran Media's Data Management Program creates a Perpetual Revenue Cycle which ultimately funds the marketer’s customer acquisition budget by tapping into their existing sales process and customer database. The key is realizing the full monetary value of a customer list by extending the lifetime value of each customer through 3rd party marketing. Here’s how it works:
- Datran Media generates Incremental Profits by promoting 3rd party offers to a Marketer’s customer base.
- Profits are then reinvested into marketing efforts which allows the marketer to Increase Customer Acquisition Budgets.
- Increased spend results in More Customers and Increased Market Share.
- The increased customer list size translates into Greater Profits through List Management – which of course equates to a larger marketing budget.
Online List Management Reporting
Measure Your ROI 24/7!
Performance metrics can be measured at EO.com, including:
- Projected Gross Revenue
- Number of Data Records Processes
- Number of bad formats, bad domains, bounces and duplicates
- Net Mailable Records
Daily Alerts can be sent to your Inbox if there are problems with your data transfers or if you’d like to get projected top-line revenue figures emailed to you on a daily basis.
Datran Media offers a risk-free 30-day List Management test. There is no expense to the list owner; everything is on a performance-based revenue share. Datran Media handles all of the sales, marketing, reporting, billing and collections. Each month, the list owner gets a detailed revenue report and payment for the previous month's earnings. |
