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Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels. Datran Media solutions include content creation and management, cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer brands have selected Datran Media to drive increased brand favorability and strengthen the lifetime value of their customer relationships.
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Datran Media Center
Introducing Datran Media
More than ever, today's top agencies, brands and publishers rely on digital marketing channels to drive revenue and engage their target audiences in world class brand experience. Datran Media is a leading digital marketing technology company that helps advertisers, publishers and agencies manage their branding, acquisition, retention and monetization campaigns across multiple channels.
A New Way to Measure and Analyze Online Audiences
Today's top advertisers and publishers understand that audience measurement is crucial to campaign success but are demanding better solutions. Until now, most of the tools available to marketers were created more than a half century ago in order to measure audience across traditional media. Datran Media's Scott Knoll explores the current audience measurement landscape and discusses new innovations available today to help online marketers truly understand their audience composition at a level that far exceeds what was available in the past.
The Most Innovative Way to Reach Your Online Audiences
If you're an advertiser or brand looking to reach a specific online audience, check out what Datran Media's Lindsay Mure O'Neill has to say about how, Beltone, a prominent brand in the health and beauty category, leveraged Aperture to reach and engage a coveted audience/buyer segment that it had been unable to "find"via other media buys and how Aperture can help you define and reach your target audience online without wasting impressions or dollars.
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Our Partners
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Aperture Selected by AlwaysOn as an
OnMedia Top 100 Winner
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Recognized for its ability to help marketers better understand audiences and optimize campaigns. Learn More >
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Award Winning Campaigns
Groundbreaking video-in-email campaign scores a hole in one for PGATour.com with a DPAC award for Best Email Marketing Campaign.
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The strategic execution of this campaign helped earn SONY a 2009 MarketingSherpa Gold Award for Best Automated Email Campaign.
Read More >
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IAB Releases Guidelines for Email Monetization
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IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email, Releases "Email Monetization Strategies" Download Report >
We support the IAB Privacy Matters initiative. Learn More >
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News
Aperture, a Datran Media Company, Announces Support of TED 2010 Learn more >Martini Media Acquires Decision Maker Media Learn more >TRAFFIQ Selects Datran Media's Aperture Audience Measurement Solution to Optimize Campaigns and Validate Audience Reach Learn more > |
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Complimentary Report
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Online Brand MeasurementConnecting the Dots Authored by eMarketer and sponsored by Aperture, a Datran Media Solution, the report explores the current state of digital measurement. Download Report > |
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