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EO - EXCHANGE ONLINE The First and Only Exchange Online for Inbox and Web Media!
Datran Media has integrated the power of Inbox marketing with the intelligence of state-of-the-art ad serving to create EO (Exchange Online), the first real-time market exchange for Inbox and Web media.
An open marketplace is better for everyone involved. Paid search and ad networks have benefited from an efficient marketplace and many companies in other industries utilized an open exchange to drive business. Now Datran Media is applying this approach to performance-based marketing!
A key benefit to Datran Media's EO is the performance-based nature of the system. Unlike paid search, Datran Media offers marketers the purest forms of pay-for-performance marketing, including cost per acquisition, cost per lead and cost-per-click.
Publishers - Turn Unsold Ad Inventory into a Universe of Possibility!
Through our proprietary auction-style exchange, publishers will be able to monetize up to 100% of their Inbox inventory - making sure no opportunity goes to waste! EO acts as a yield manager and allows publishers to release inventory directly into a bid-driven marketplace.
- Generate additional revenue through an efficient marketplace.
- Maximize yield on unsold Inbox ad inventory.
- Integrates with other APIs.
- Fully customizable rule-set.
- Brand Shield™ ensures creatives are safe and up to the highest industry standards.
Advertisers - Pay for Performance, Not for Potential
EO creates a destination for advertisers to bid for distribution in an auction-style environment while defining success criteria. EO empowers advertisers to bid for placement, calculate performance, and compete for media much like they do when managing paid search campaigns.
- Performance-driven media ensures maximum ROI.
- Ability to monitor campaigns in real-time through EO dashboard.
- Access to the highest quality media inventory.
- Protects your brand by ensuring relevant delivery
- Integrates with other APIs.
Safe & Secure
EO is integrated with industry-leading compliance technologies, including UnsubCentral and LashBack, which help ensure best practices across all campaigns.
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