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EMAIL MANAGEMENT
Deliver Relevance across Multiple Inbox Touch Points
Relevance is more than reaching the right customer at the right time, it is achieving maximum response and ROI based on real-time customer demand. Datran Media's StormPost 4.0 is the only enterprise class system that allows publishers, brands and agencies to deliver and generate revenue from highly relevant retention campaigns while maximizing online advertising inventory sales and lifetime customer value (LTV) across multiple channels.
Through a myriad of easy-to-use tools, StormPost simplifies the execution, analysis and monetization of customer messaging campaigns. Available as both a hosted software service (ASP) and a licensed version, StormPost gives ROI-focused marketers control over their messaging programs while offering external support and deliverability services.
The StormPost Difference
Reach Receptive Customers at the Optimal Moment for Response
- Subscription management, campaign personalization tools, targeted messaging options and actionable, real-time reports make it easy to communicate with customers in real-time based on attributes, interests and behavior to maximize brand lift, customer loyalty and acquisition.
Manage Inbox Advertising Inventory
- StormPost makes it easy to monetize inbox inventory by enabling targeted ad serving within newsletters, dedicated email offers, member-to-member and transactional emails.
Communicate with Facebook™ Subscribers in Their Environment
- StormPost 4.0 features a first-of-its kind Facebook tool, making it possible to send highly personalized communications to social media content subscribers through the same tool marketers already use to send traditional CRM email campaigns and third party ads (both as stand alones and within newsletters.) This feature is especially useful for retailers and media companies who seek to reach their customers and readers where they are increasingly spending more of their time - on social networking sites.
Understand Your Customers with Coremetrics LIVEmail 2.0
- By combining LIVEmail's behavioral targeting offering with Datran Media's advanced segmenting capabilities, StormPost clients can execute win-back/reactivation and renewal campaigns, regardless of whether the client uses another ESP.
Leverage Auto-Response Advertising
- Action and Profile Based Auto-Responders are targeted messages that are immediately served to consumers based on an unlimited number of consumer demand-based criteria (action, preference request, profiles, etc.) These highly relevant messages maximize up-sell and cross-sell opportunities by immediately and contextually reaching consumers actively seeking products, solutions and services.
Secure, Scaleable, Cost-effective
- Performance-based pricing and advanced UI and reporting features makes it easy to measure the results of highly sophisticated marketing campaigns while an open, relational database affords marketers greater scalability, which has been cited by Microsoft and others among their key criteria for choosing StormPost.
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Praise for StormPost
From JupiterResearch's Email Buyer's Guide '08
"Clients include Microsoft, eDiets.com, eHarmony, Boston.com, and Turner Broadcasting System. Datran Media has continued to push the envelope of email marketing application features and deployment models by introducing performance-based pricing not only for acquisition-oriented mailings but also for promotional retention mailings. New features include mailing frequency caps, an inventory management system, and a unique interface for the ad sales team, making the solution highly suitable for newsletter publishers or marketers seeking to profit from unused ad space in their e-mail creative. The solution also boasts new automated testing capabilities, facilitating marketers' optimization of their mailings in real time. Furthermore, the company strengthened its partnership with several companies including Coremetrics and Microsoft. Datran Media's overall business continues to grow at a rapid rate, and it has demonstrated that such growth and scale have not diminished its account servicing capabilities."
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