|
EMAIL MANAGEMENT
Deliver Maximum Revenue across the Customer Life Cycle
StormPost 5.0 Expands Strategy and Delivery Services
Many email marketers talk about relevance, but what does it really mean? Relevance is more than reaching the right customer at the right time; it's about building customer relationships across every stage of the lifetime sales cycle. Datran Media's StormPost brings an unparalleled level of intelligence to the email channel so you can engage customers wisely.
Through a myriad of features, StormPost simplifies the execution, analysis and monetization of customer messaging campaigns to deliver maximum revenue from acquisition to retention and beyond.
The StormPost Difference
Get to Know Your Audience
- Powered by Datran Media's proprietary audience measurement reporting interface, StormPost can identify and define your ideal customers based on household-level demographic, behavioral and geographic information.
- Subscription management, campaign personalization tools, targeted messaging options and actionable, real-time reports make it easy to communicate with customers in real-time based on attributes, interests and behavior to maximize brand lift, customer loyalty and acquisition.
Click here to learn more about audience measurement reporting
Manage Inbox Advertising Inventory
- StormPost makes it easy to monetize inbox inventory by enabling targeted ad serving within newsletters, dedicated email offers, member-to-member and transactional emails.
Communicate with Facebook™ Subscribers in Their Environment
- StormPost features a first-of-its kind Facebook tool, making it possible to send highly personalized communications to social media content subscribers through the same tool marketers already use to send traditional CRM email campaigns and third party ads.
Understand Your Customers with Coremetrics LIVEmail 2.0
- By combining LIVEmail's behavioral targeting offering with Datran Media's advanced segmenting capabilities, StormPost clients can execute cart abandonment, browsed, carted, and purchased product campaigns.
Leverage Auto-Response Advertising
- Action and Profile Based Auto-Responders are targeted messages that are immediately served to consumers based on an unlimited number of consumer demand-based criteria (action, preference request, profiles, etc.) These highly relevant messages maximize up-sell and cross-sell opportunities by immediately and contextually reaching consumers actively seeking products, solutions and services.
Mailing Workflow
- Manage your approval / rejection process by creating management or customer approval groups. StormPost's built-in approval logging will track the mailing process from beginning to end, along with automated notifications requesting action as the campaign moves through the workflow.
Secure, Scaleable, Cost-effective
- Performance-based pricing, advanced UI and reporting features makes it easy to measure the results of highly sophisticated marketing campaigns while a secure database affords marketers greater scalability, which has been cited by Microsoft and others among their key criteria for choosing StormPost.
|
 |
 |
"We are pleased to have won the MarketingSherpa Award for Email Excellence along with our partners at Datran Media. The combination of Datran Media's strategic solutions and the robust reporting of StormPost's email platform were critical to the campaign's ultimate success. With Sony's focus on relevancy and quantitative returns, the analytics, reporting and intelligence offered by Datran Media has great value for us."
- John Briesch, president of marketing and services
|
 |
 |
 |
"After surveying the marketplace, it was clear that StormPost was prepared to meet our needs for advanced functionality, customization and scalability. It was more than just technology that influenced our decision. We also selected Datran Media because of its leadership in the email industry and deep knowledge of deliverability and compliance."
- Erik Zigman, product unit manager
|
 |
 |
|
"We have been pleased with the business value that StormPost has helped us drive since we adopted the platform. We are also very excited about the new StormPost tools designed to help us more efficiently manage our advertising banner sales and fulfillment, including the banner inventory management system. In today’s publishing environment, optimizing performance while reducing costs is imperative."
- Michael Petrak, vice president of sales
|
|
 |
|
"We are looking forward to increasing the ways we leverage StormPost to help drive more revenue across our publications, and we were excited to help inform the latest version. To date, StormPost and the team at Datran Media have helped us grow our email programs at a much faster rate than we could have ever done on our own. They have also enabled us to ramp up sales without any local channel conflict and provided us with access to reports and tracking measures we did not have access to in the past. I expect that StormPost 5.0’s introduction of audience measurement reporting and support for banners advertisements within newsletters will takes us to yet another level."
- Chuck DeFeo, general manager of interactive and social media
|
|
 |
|
