Generate Incremental Revenue from Your Customer List

If you've ever sent an email to your customers, chances are you have a valuable database at your disposal. Whether you are a media company or a retailer, there is an inherent opportunity to drive increased value from your customer data.

We Do the Work. You See the Results.

Datran Media's in-house team of email marketing professionals manages every aspect of this turn-key program - from the ad sales and trafficking, to the creative production and campaign set-up to the billing and collections. Our domains are whitelisted with every major ISP, ensuring deliverability to help you generate additional income. We work with Fortune 1000 advertisers in every category.

Intelligence + Technology = Greater Results

Datran Media's core optimization technology, developed by a team of statisticians and system architects, gives list owners the assurance that only the most relevant advertisements will be delivered to the most receptive consumers at the optimal time and frequency. Datran Media's Consumer Value Engine (CVE) is designed and developed with the single objective of maximizing incremental profits for our clients through a proprietary combination of demographics, psychographics and technographics.

At the same time, Datran Media brings a human element to the process. Led by Dr. Karl Lendenmann, our team of analysts constantly evaluates and tests offers and creative units to ensure success.

Measure Your Results 24/7

Clients have access to online revenue reports which measure the revenue being generated from Datran Media's list management program. Additionally, clients can log in and view their data processing statics, providing them with the transparency necessary to optimize their data flow.

Click here to view online reporting

The Perpetual Revenue Cycle

Datran Media's list management program creates a perpetual revenue cycle which funds the marketer's customer acquisition budget by tapping into their existing sales process and customer database. Here's how it works:

• Datran Media generates incremental profits by promoting relevant third-party offers to a marketer's customer base.
• Profits are then re-invested into marketing efforts, allowing the marketer to increase customer acquisition budgets.
• The increased customer list size translates into greater profits through list management — which of course equates to a larger marketing budget.

Getting Started

Getting started is simple. Datran Media will conduct a 30-day opportunity assessment at no cost to you. This process consists of a comprehensive evaluation of your customer data to help identify a marketing relationship opportunity. Once this is determined, our team will integrate your data into our network to quickly begin matching your list with relevant advertisers and generating incremental revenue for you.