Enhance Your Data with a Wealth of Information
Datran Media enhances your database with key demographic attributes including age, income, gender, etc., and identifies your customer's interests and affinities by leveraging a proprietary online behavioral database.
Optimize Customer Engagement & Loyalty
- Relevance — Engage consumers with messages tied to their interests
- Segmentation — Communicate effectively with each core segment
- Performance — Leverage valuable consumer insights to improve campaigns
Increase Ad Revenues
- Increase CPMs and revenues with clearly defined targeting and segmentation
- Deliver targeted reach to sell inventory for highest value to advertisers
- Focus on core consumer segments to attract new targeted advertisers
- Unlock cross-sell and up-sell opportunities with consumer profiles
Datran Media matches your email database against our database of over 100 million unique consumer records... and appends the detailed information to your original house file.
- Age
- Income
- Gender
- Zip Code
- State
- DMA
- Interests
- Affinities
- Other
By appending demographics and other key attributes, you'll be able to segment your database into common groups and quickly learn more about your customers and their interests. Database enhancement is an excellent way to identify your best customers, target retention and acquisition efforts more effectively, and increase the number of touch-points available to you.
Datran Media's data appends program provides an easy way to gain greater insight in to your customer database and generate even more value from your data.
"Belo selected Datran Media's Data Appends Program because we were seeking significantly more insight about our customers in order to grow our business. Datran Media was able to enhance our customer file by appending member records with key demographic data points, behavioral interests and affinities, as well as geo-specific attributes. This was a great decision which is evolving our entire marketing strategy. In addition to making it possible for us to optimize our customer engagements through targeted customer segmentation and more relevant communications, the Datran Data Appends Program has made the value of our targeted email inventory significantly greater, allowing us to charge higher CPMs and increasing our ad revenues."
"Additionally, since Belo was already deploying our customer loyalty and retention-based email campaigns through Datran Media's top-ranked StormPost platform, the Data Appends fed into the system we already employ, rendering it instantly actionable for targeted selections. We have received tremendous value from the Datran Data Appends Program and we look forward to continued success."
