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Don't Just Measure. Discover.
Aperture's Audience Measurement is the most robust reporting solution on the market. For the very first time, advertisers and publishers both have access to all known household-level demographic, behavioral and geographic characteristics for all impressions, clicks and site actions. This rich data provides deep insights into reach and efficiency.
Along with many other benefits, Aperture's Audience Measurement provides detailed insight into customers from across the country, including household-level demographic and lifestyle attributes.
- Access to all known household or neighborhood-level demographic characteristics
- Behavioral & purchase history
- Profile of the audience who viewed and responded to a campaign at the creative level
- Insight into profile points outside initial target criteria
- Drill down to specific DMAs
Aperture answers the questions every digital marketer needs to know:
- Am I reaching the right audience?
- Who is responding to my campaign?
- Should I be targeting new audiences?
Accurate
- Aperture demographic data is derived from multiple offline sources, and therefore more accurate than self-reported data from panels or surveys.
- Aperture aggregates consumer data from multiple sources and is continually adding new data sets.
Unified
- Aperture tags can be placed on any Web page, creative unit or landing page, allowing you to track responses from multiple sources. You are never tied to a single source.
Influential
- Aperture data is statistically significant; it provides valuable insights that are actionable including audience validation of 100+ million consumer records.
- This information empowers cross-channel business decisions and collaboration.
- Aperture enables advertisers and marketers to target content and products more intelligently and helps Web publishers monetize inventory at its full value by verifying rich Web audience.
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Discover Your True Digital Audience
As more and more advertising dollars move online, publishers and content developers need an accurate way to validate their audience to advertisers. Web analytics only provides basic visitor information, whereas advertisers want to know who your visitors actually are. In today's highly competitive environment, insight into audience measurement is a fundamental necessity.
Now there is an effective and accurate way to measure your true audience reach. Datran Media introduces Aperture Media Measurement, the first and only audience reporting tool that delivers consumer profiles across digital media based on third-party verified household-level data.
Unparalleled Level of Audience Insight
It's easy to use, simply insert a coded tag on your Web page and Datran Media will leverage its universe of 100+ million audience profiles to identify who is visiting your Web site, who is being exposed to your advertisers' campaigns, and who is responding to specific ads. Real-time reports paint an accurate picture of whom your audience really is and who is responding to your communications — at the household level! This rich information enables you to target content and products more intelligently and monetize your inventory at its full value.
Precise
- Aperture demographic data is derived from multiple offline sources and verified by third parties.
- This level of accuracy allows us to identify unique audience behavior and demographic characteristics that advertisers crave.
Unified
- Aperture pixels can be placed on any Web page, allowing you to track responses from multiple sources. You are never tied to a single source.
Influential
- Aperture data is statistically significant; it provides valuable insights that are actionable including audience validation of 100+ million consumer records.
- This information empowers cross-channel business decisions and collaboration.
