A New Level of Intelligence to Online Marketing
Aperture is a revolutionary advertising display network that brings a new level of intelligence to online marketing. Datran Media's Aperture Network opens the door to your ideal customers, serving the ads they want to see based on what we know they need—wherever they may be on the Web.
An unparalleled level of targeting intelligence
Aperture is the first and only online advertising network that uses three levels of data in combination to serve the right display ads to precisely the right audience. Powered by Datran Media's proprietary demographic, transactional and behavioral data, Aperture's ad optimization technology intelligently selects which advertisement to serve, regardless of where the customer is on the web. By using a revolutionary new platform, Aperture is capable of compiling more customer insight than ever before possible.
Focus your advertising dollars with no waste
Aperture's targeted advertising performance speaks for itself with proven results and insights, especially evident in health and wellness, finance, automotive, education and consumer packaged goods advertiser categories.
Aperture's significantly higher conversion rates are outpacing non-targeted control groups by a performance ratio of 5:1.
The equation is simple: greater relevance + predisposed, qualified customers = increased performance.
Maximize your campaign—no matter what your objectives are
Aperture's performance model is perfect for marketers looking for measurable actions from a specific consumer response. Stay tuned for Aperture's branding model, due to launch this May. Aperture's variable pricing models include CPC, CPA, CPM and hybrid pricing structures. In short, Aperture allows any media buy to be tailored to fit perfectly with any marketing objective.
