Datran Media offers agencies digital media solutions to help build stronger, direct relationships between brands and their consumers. By leveraging the targeting power of email and the intelligence of state-of-the-art ad serving across one of the largest networks, Datran Media gives your clients unparalleled reach and performance.

As a digital media professional, you already know how much revenue can be generated through online advertising. But did you know just how effective online advertising could be? The Direct Marketing Association recently released its 2007 study, The Integration of DM & Brand, which finds that interactive channels were rated far more favorably by respondents in terms of their effect on brand over television and print. Email and Web sites saw the highest reports of positive effect on brand: 44% compared to 17% for television.

Datran Media is the first company to intelligently leverage the power of Web advertising with the effectiveness of email, in an integrated and cohesive way. Our network reaches more than 175 million consumer touch points which can be targeted contextually, behaviorally and demographically. Datran Media's Consumer Value Engine™ consistently determines optimal messaging, timing and frequency to increase relevance and drive consumer value. Ultimately, Datran Media helps you exceed your clients' marketing goals.

Datran Media applies contextual relevance, user preference, demographic and revenue maximization algorithms to select the optimal ad for a Web page and the Inbox. With the intelligence to target across more than 175 million consumer touch points, Datran Media always displays the right message in the most relevant environment. There is never a wasted opportunity!

With almost universal penetration - 97 percent of consumers according to Forrester Research's Email Marketing Comes of Age - email is the most popular activity online. In fact, sending and reading email is more popular than watching television according to a study released by Media Screen and Netop. And while in the Inbox, consumers are truly captive, so your brand's message is not competing with irrelevant web content or in the midst of search results clutter.

Alone, display offers a great way to introduce a product or service to a consumer. Adding email to the mix helps build on that relationship while managing your customers through the lifetime sales cycle. Email can be used to accomplish multiple objectives:

Deliver transactional auto-responders
Send free-trial conversion follow-up emails
Engage consumers with email newsletters
Increase revenue with paid sponsorships or third-party advertisements
Reactivate customers with retention and win-back emails
Up-sell and cross-sell your product offerings